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In addition to the emotional drivers it is primarily a question of motivation. Motivation is a psychological phenomenon. Neuro Marketing is giving necessary answers here. Tokens can then be successfully sold the better the benefits, needs, goals, motives or interests of the target group are met. To invest hard-earned money in a token, two decisive conditions must be met.
These two points have been proven in clinical psychology. As Donals Calne said: “Emotion leads to action while reason leads to conclusion“. This sentence is based on the insight that two messenger substances are essentially responsible for creating the two described emotions. Dopamine and oxytocin.
Due to the novelty of crypto and blockchain, the study situation is thin, particularly because there are only isolated use cases. Nevertheless, there is a – albeit non-scientific – survey which aims to answer this question. The industry leader for statistical surveys in the crypto sector conducted a Twitter survey in March 2019 to determine the willingness to buy a token of a sports brand: They received 1,700 responses. 47% of them stated that they were likely or very likely to buy a token from a sports brand.
Fyooz is building a user-friendly crypto market on ramp, so that mainstream adopters can have a first experience with crypto that closely resembles social media, with which billions of people are already enamored. Instead of directly investing in a cryptocurrency – which many may find scary or intimidating – you can first participate in something that you love, understand and are familiar with. As an example, you could purchase the token of your favorite sportsperson, film or musical artist, or perhaps a climate change activist group whom you want to support.